TEA HC Packaging
Kokonut Kush Packaging
Rough Mindmap
Target Audience Moodboard
Inspiration moodboard
Potential competition moodboard
design inspiration moodboard
first kokonut kush template
first raspberry reefa template
final kokonut kush template
final raspberry reefa template
TEA HC is a beverage packaging concept for marijuana-infused teas of various flavors. The name is a play-on word with the drink itself, and its Tetrahydrocannabinol (THC) content, the principal psychoactive constituent of cannabis. The flavors' names, Kokonut Kush and Raspberry Reefa are reminiscent of actual cannabis strains, as well as alliteration which is catchy among consumers. The tea bag packets themselves give the consumer the ability to write down any thought or image that comes to their mind while experiencing the results of drinking TEA HC, and later submit it to a hypothetical dispensary website that sells this product. The tones of the packaging are more both earthy with a sense of psychedelia, the colors corresponding to their respective flavors. The target audience for this product are young adults, usually in the workforce, college, or both, who need to relax. The final outputs were constructed folding carton boxes.